BEST TVWinner:
Hornbach: Regret Nothing.
Hats off to the crew who keep making work that's completely bananas for
this hardware mega-store in Germany. I would love to work on one of
these briefs. What I particularly like about this spot is that it
doesn't go half way. You could easily see the client asking for the
humour to be sweeter, softer, but the kid looks genuinely distressed and
the man's face looks seriously banged up. These are the small but
critical details that make it good, and wonderfully dark.
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