This week’s guest judge is Daniel da Hora, chief creative officer at DH,LO Creative Boutique, Brazil.
BEST TV
Winner: Burger King: The Moldy Whopper,
by INGO Stockholm / DAVID Miami / Publicis. There’s no doubt
brands need to be brave in a world full of competition. But when a food
chain decides to show their main product decomposing, to tell people
they are turning their meal into free of artificial preservatives, this
is not only brave, but risky and absolutely innovative. It works in a
thin line between a huge goal or a complete disaster. Thanks to Ingo
Stockholm, David Miami, and Publicis Madrid it just became an already
master-piece of contemporary advertising. The soundtrack is also a
classic, but from all times. READ ON…