This week’s guest judge is Carlos Andres Rodriguez, chief creative officer at MullenLowe Group, Colombia.
BEST TV
Winner: BUD Canada / UBER Canada ‘Whassup again‘.
Even though I’m not a huge fan of remakes and new ads appealing to old
ones, this commercial perfectly recreated the memorable ‘wassup’ joke,
to give a new meaning to it. By showing a conversation between several
smart devices, it questions how stupid humans could be when coming back
home from a party. The spot nailed it with the editing, the humor and
the execution, to create a perfect non-US based SuperBowl Ad that makes
me laugh every time I watch it. READ ON…