Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.
BEST TV Winner: Canal Digital, Scouts.
Not sure what Canal Digital's positioning really is in Sweden and
someone might say this is quite a generic statement for the category.
But you can't deny that the story grabs your attention and the
combination of boy-scouts, black humour and an an invitation to a
relaxed parenthood is quite refreshing these days. READ MORE...