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Bernstein-Rein's Rushes Summer Interns Video is a Bunch of Fun

The Marketing Standard, 6 months, 1 week ago

Agency spoofs sorority rush videos to attract interns

Bernstein-Rein's Rushes Summer Interns Video is a Bunch of Fun

In a direct parody of campy sorority rush videos, Bernstein-Rein employees – dressed in white with air-blown kisses and swingy hair – entice would-be summer interns to 'join the agency' and apply for its summer internship program in it’s own over-the-top video.  The “Rush B-R” campaign also includes Instagram and twitter elements that drive would-be interns to a website where students can apply for the agency’s 11 open spots.

The Kansas City agency is offering 8-week paid internships that begin June 1st. Positions are available in creative, creative tech, social marketing, media, account management, project management, and new business. The website for information and to apply is: http://internship.b-r.com/. Deadline to apply is March 30th.


Category: Business and services , Recruitment

Genre: Comedy