Berlei Sports Campaign Urges Women to Stop Their Boobs Playing Their Own Game
Berlei has launched its Spring Summer 18' Sport collection with a provocative campaign via The Monkeys, demonstrating the impact different sports have on women's breasts when they are not wearing a supportive sports bra.
The campaign shares a simple but effective message aimed at educating women on the importance of good bra support irrespective of if they are walking, doing yoga, participating in cross fit or completing a marathon, with the tagline, Berlei The Best Support For Sport.
Says Andrea Michelle, marketing manager, Berlei: "From our extensive research and expertise, there was a simple truth that we knew better than anyone: not only do boobs move a lot during exercise, they also move differently in every different sport women play. Without the right bra women's breasts are getting knocked around almost as much as the balls they're playing with."
Created by The Monkeys, part of Accenture Interactive, the campaign launches this week on broadcast and digital platforms.
Says Barbara Humphries, creative director, The Monkeys: "When playing different sports, the right sports bra is as important to our comfort and performance as the shoes on our feet. A good bra does make a difference, and there's none better than Berlei."
Creative Agency: The Monkeys
Managing Director: Matt Michael
Executive Creative Directors: Justin Drape, Vince Lagana
Executive Planning Director: Fabio Buresti
Group Content Director: Kelly Spence, Kezia Quinn
Content Director: Shannon Duhig
Content Executive: Greig Carlow
Senior Copywriter: Archie Murugaser
Senior Art Director: Chloe Banicevic
Strategic Planner: Charlotte Marshall
Group Chief Creative Officer: Justin Drape
Junior Producer: Cathryn Cooper
Co-Founders: Justin Drape, Mark Green
Senior Integrated Producer: Sonia Ebrington
Media Agency: OMD Melbourne
Creative director: Barbara Humphries
Production Company: Revolver/ Will O'Rourke
Director: Leilani Croucher
Producer: Alex Kember
Executive Producers: Pip Smart, Michael Ritchie
Post Production / VFX
Post Production Company: Heckler
Colourist: Greg Constantaras
VFX Supervisor: Jamie Watson
Executive Producer: Bonnie Law
VFX Producer: Amy Jarman
Editor: Scott Stirling
Editing House: The Glue Society
Online Editor: Heckler
Music Company: Level Two
Music Director: Karl Ritcher
Sound Engineer: Simon Kane
Sound Studio: Song Zu
Casting: Citizen Jane
Casting Director: Natalie Jane Harvie