Belstaff Selects Droga5 London as Global Creative Agency
Following an extensive review, global luxury-lifestyle brand Belstaff has appointed Droga5 London as its first creative agency since moving its headquarters to London. Droga5 London will work with the Belstaff team on the concepts behind all integrated creative strategy across the brand’s media mix and will be responsible for its execution.
Effective immediately, Droga5 London will work closely with Belstaff to develop campaigns as the British luxury-lifestyle brand embarks on a period of global and substantial growth. The first collaboration will be a brand-communication campaign slated to make its debut in April 2016, featuring actress and Belstaff brand ambassador Liv Tyler, who will also be contributing creatively on a women’s capsule collection. The multi-platform marketing campaign will be comprised of digital, TV, social, print and out of home.
“As Belstaff continues to grow its presence around the world, it’s critical that we have the right partner agency to help us broaden ourselves creatively and push our business forward,” said Gavin Haig, CEO of Belstaff. “We were energized by the daring and adventurous qualities of Droga5 London—characteristics we both share—and we are excited to express our 90-year heritage and fearless exploration of a modern luxury lifestyle to the global audience.”
“We’re thrilled to partner with such an iconic brand as Belstaff and to channel its spirit of adventure and British roots as we go on a journey of global expansion,” said Bill Scott, CEO of Droga5 London. “This is an exhilarating opportunity to tap into the power and promise of creativity and uncover strategic yet delightful ways in which international consumers experience the Belstaff brand.”
Category: Clothing/fashion , Day/night wear