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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Become a Mix Master with Luxardo's Summer Campaign

20/06/2016
Branding and Marketing Agency
London, United Kingdom
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Premium Italian liqueur brand ventures into the world of gastronomy with Media Bounty

#TasteLuxardo, created by brand entertainment agency Media Bounty, sees The Chiappas, who host their own YouTube food channel, create three original recipes inspired by Luxardo’s classic Italian liqueur collection. Each dish is complemented by a cocktail created by Luxardo’s brand ambassador Gareth Franklin.

A series of short films demonstrating how to prepare and serve the dishes will feature across Facebook and YouTube throughout the summer, supported by wider activity on Instagram.

Cellar Trends marketing manager Craig Chapman said: “With our brand ambassador, G Franklin making the cocktails, and the Chiappa Sisters’ delicious recipes, we’re demonstrating just how versatile the Luxardo classic Italian liqueurs are. The dishes and cocktails not only taste great, but they’re easy to make at home – and impress at your next dinner party.”

Consumers are led through to the online alcohol retailer 31Dover where they can purchase the Luxardo range.







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