Become a Mix Master with Luxardo's Summer Campaign
#TasteLuxardo, created by brand entertainment agency Media Bounty, sees The Chiappas, who host their own YouTube food channel, create three original recipes inspired by Luxardo’s classic Italian liqueur collection. Each dish is complemented by a cocktail created by Luxardo’s brand ambassador Gareth Franklin.
A series of short films demonstrating how to prepare and serve the dishes will feature across Facebook and YouTube throughout the summer, supported by wider activity on Instagram.
Cellar Trends marketing manager Craig Chapman said: “With our brand ambassador, G Franklin making the cocktails, and the Chiappa Sisters’ delicious recipes, we’re demonstrating just how versatile the Luxardo classic Italian liqueurs are. The dishes and cocktails not only taste great, but they’re easy to make at home – and impress at your next dinner party.”
Consumers are led through to the online alcohol retailer 31Dover where they can purchase the Luxardo range.
Account Director: Craig Chapman
Account Director: Chris Bogin
CEO: Jake Dubbins
PR: Susann Jerry
Photographer: Martin Roach
Producer: Charlotte Gabbitas
Account Management: Rhiannon Noot
Head of Planning: John Dugdale
Head of Production: Louise King
Director of Film Production: Ed Coleman
Media Agency: Media Bounty
Editor: Anne-Marie Lucas
Category: Alcoholic drinks , Spirits