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Become a Mix Master with Luxardo's Summer Campaign

Media Bounty, 3 months, 1 week ago

Premium Italian liqueur brand ventures into the world of gastronomy with Media Bounty

Become a Mix Master with Luxardo's Summer Campaign

#TasteLuxardo, created by brand entertainment agency Media Bounty, sees The Chiappas, who host their own YouTube food channel, create three original recipes inspired by Luxardo’s classic Italian liqueur collection. Each dish is complemented by a cocktail created by Luxardo’s brand ambassador Gareth Franklin.

A series of short films demonstrating how to prepare and serve the dishes will feature across Facebook and YouTube throughout the summer, supported by wider activity on Instagram.

Cellar Trends marketing manager Craig Chapman said: “With our brand ambassador, G Franklin making the cocktails, and the Chiappa Sisters’ delicious recipes, we’re demonstrating just how versatile the Luxardo classic Italian liqueurs are. The dishes and cocktails not only taste great, but they’re easy to make at home – and impress at your next dinner party.”

Consumers are led through to the online alcohol retailer 31Dover where they can purchase the Luxardo range.







Advertiser

Advertiser: Luxardo

Account Director: Craig Chapman

Creative Agency

Account Director: Chris Bogin

CEO: Jake Dubbins

PR: Susann Jerry

Photographer: Martin Roach

Producer: Charlotte Gabbitas

Account Management: Rhiannon Noot

Head of Planning: John Dugdale

Head of Production: Louise King

Director of Film Production: Ed Coleman

Media Agency

Media Agency: Media Bounty

Offline

Editor: Anne-Marie Lucas

Category: Alcoholic drinks , Spirits

Genre: Storytelling