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B&D Launches New Campaign for Release of 'The Chocolate Lovers’ Wedding'

Brand & Deliver, 5 months, 1 week ago

Brand partners Maison Blanc and Zankyou to support latest instalment in bestselling paperback series

B&D Launches New Campaign for Release of 'The Chocolate Lovers’ Wedding'

Brand & Deliver has secured two leading brand partners to support the paperback release of The Chocolate Lovers’ Wedding on 21st April 2016, for award-winning publisher Little, Brown Books.

Artisan bakery Maison Blanc will run a month-long promotion with POS material in 13 stores and a competition with multiple prizes supported across the brand’s digital and social channels. It will also provide the cakes and patisseries for the launch events.

International online wedding planning service, Zankyou, will promote the book’s release with a pop up banner and sponsored post on the Zankyou website, along with promotional posts on social media over a two-week period.

The fourth installment of author Carole Matthews’ best-selling series The Chocolate Lovers’ Club is hilarious and heart rending, as four unforgettable heroines from totally different worlds gear up for the wedding of the year.

“This is a upbeat spring release and both Maison Blanc and Zankyou are feel-good brands that tie neatly into key themes within the book. Multi-layered promotions running throughout April will help engage with our target audience of female consumers,” said Richard Barnes, Head of Partnerships at Brand & Deliver.

Emma Williams, Senior Brand Manager at Little, Brown Books, added, "Carole Matthews is one of our most successful and well-loved authors. We’re delighted to be working with two market leading brands to help a whole host of new readers discover Carole and her new book."

Category: Books , Publications and media