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Creative

BBH Singapore’s Marvel ‘Hulk Smash’ Activation for Sentosa Is a Smash Hit

The ‘Hulk Smash’ attraction featured at a 16 day-long event

BBH Singapore’s Marvel ‘Hulk Smash’ Activation for Sentosa Is a Smash Hit

The innovative MARVEL themed activation ‘Hulk Smash’, developed for Sentosa Development Corporation (SDC) and The Walt Disney Company SEA in partnership with BBH Singapore has received a thumbs up from visitors at Sentosa Sandsation: MARVEL Edition, one of the region’s biggest sand festivals.

The ‘Hulk Smash’ attraction, featured at a 16 day-long event that concluded on 16th September, has received an enthusiastic response from the visitors, registering an average of one smash per minute.

Targeted at both children and adults, ‘Hulk Smash’ was an experiential activity designed to help participants unleash their Super Hero strength and get a real life experience of how it felt like to be one.


After landing at the Hulk Smash facility, participants had to wear a pair of Hulk gloves and channel their inner green monster by smashing down on a platform while giving out a war cry ‘Hulk Smash’. They then got a chance to discover how their strength compares to a MARVEL Super Hero, as they watch the ground break and tremor according to the intensity of their smash.

Each person’s smashing experience was recorded and converted into downloadable comic-styled GIFs.

Dillah Zakbah, Creative Technology lead at BBH Singapore, commented: “As hardcore MARVEL fans, we were really excited to have been given an opportunity to design an experience that engages visitors at Sentosa Sandsation. Hulk is well known for his physical strength and we thought it would be exciting for visitors to get a taste of Hulk’s energy.”

This year’s event, Sentosa Sandsation: MARVEL Edition featured a range of activities revolving around MARVEL Super Heroes and is a result of a partnership between SDC, Disney and the Singapore Tourism Board.


Credits

Advertiser: The Walt Disney Company SEA & Sentosa Development Corporation

Creative Agency

Creative Agency: BBH

Executive Creative Director: Joakim Borgstrom

Creative Director: Xander Lee

Creative Technology Director: Dillah Zakbah

Senior Copywriter: Omar Sotomayor

Art Director: Ronald Bunaidi

Managing Partner: David Webster

Business Director: Ross Henderson

Account Manager: Victoria Fernandez

Intern: Thomas Hartigan

Production Company

Producer: Sean Thambiah

Production Partner: Ideas Empire

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Client

Business Director: Ross Henderson

Creative Agency

Managing Partner: David Webster