BBDO
Worldwide topped the 2015 Directory Big Won as the world's
most awarded agency network across all marketing communication disciplines.
This is the eighth time in the nine-year history of the Directory
Big Won that BBDO has been ranked #1. The annual report was based on
over 7,000 awards, and involved more than 3,000 pieces of work from close to
1,500 agencies around the world.
Fifty-five BBDO agencies
contributed to the network's performance, which beat its nearest competitor by
more than 600 points. Eleven were ranked #1 in their respective countries,
including: BBDO Belgium, Sancho BBDO in Colombia, Pages BBDO in Dominican
Republic, Impact BBDO in Egypt, Impact BBDO in Kuwait, BBDO Malaysia, Colenso
BBDO in New Zealand, BBDO Lahore in Pakistan, BBDO Group Russia, BBDO Ukraine,
and BBDO New York in USA. BBDO New York was also the world’s most awarded
agency for creativity, with award-winning work for 45 campaigns and 16 brands — more than any other agency.
“The Directory Big Won is a reflection of which agencies are delivering
the best work across all media platforms. That is important in today’s media
environment, where people are consuming media in more ways than ever before,”
said Patrick Collister, the author of the Directory
Big Won. “Clearly, BBDO is doing this better than anyone else, year after
year. No one else can match the depth and breadth of their work.”
A campaign from BBDO Malaysia for KFC,
“Drumstick/Fries/Burger,” was one of the most awarded campaigns of the year,
ranking #1 in poster, #2 in press, and #3 across all categories.
In addition, three of the world’s most
awarded Chief Creative Officers were from BBDO (BBDO Worldwide’s David Lubars, was #2, Greg Hahn of BBDO New York #3, and
Nick Worthington of Colenso BBDO #5).
Andrew Robertson, President and CEO,
BBDO Worldwide commented, “Our goal is to create and deliver the world’s most
compelling commercial content across all forms and platforms. Topping the Directory Big Won is one way in which we
can monitor our progress. I want to thank all of our people at all of our
award-winning agencies for contributing to this success day by day, job by job
and client by client.”
Winning the Directory Big Won is the latest industry achievement for BBDO.
Last month, the agency was named Campaign
magazine’s Network of the Year. And Adweek
named BBDO its 2015 US Agency of the Year. Earlier, BBDO was ranked the most
effective agency network in the world in Effie Worldwide’s Effie Effectiveness
Index for the second year in a row. And Warc ranked BBDO the smartest agency
network in the world in its Warc 100.
Further details regarding the
Directory Big Won can be found at www.directnewideas.com.