senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

BBDO Moscow's 'Miss-U-Mat' Connects You to Your Canine Companion

16/05/2016
88
Share
Agency teams with Cesar to create a unique device

In today’s society we are constantly in touch with our friends. When they miss us, they are able to send messages instantly via one of many messaging channels. But man’s best friend does not have such a luxury. They spend many hours at home unable to express their feelings. In moments of intense loneliness dogs lie near the door waiting for their owners to return.

BBDO Moscow has decided to bring dogs and owners closer together by creating a unique device. Miss-U-Mat by Cesar is a small carpet with inbuilt detectors, which are activated as soon as the dog lies on it. A microcomputer inside the mat connects to a domestic Wi-Fi network and alerts the owner via a special Miss-U-Mat application, available for both Android and iOS. The longer the dog lies on the mat, the more touching and heart-warming messages the owner will receive, signalling to the owner to return home earlier.

Now with the Miss-U-Mat, even from far away, every dog-owner can feel a little closer to his best friend.


Credits
Agency / Creative
Production
More News from lbbonline.com
Work of the Week
Work of the Week: 29/03/24
29/03/2024
134
0
11
0
ALL THEIR NEWS
Work from
Cycling in Flanders
Visit Flanders
29/03/2024
2
0
GE's Opening Day
GE
29/03/2024
6
0
RooBadge
Volkswagen
29/03/2024
2
0
ALL THEIR WORK