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BBDO Minneapolis Cracks Open a Stewski for New Dinty Moore Campaign

Agency produces spot that artfully walks the modern/vintage line

BBDO Minneapolis Cracks Open a Stewski for New Dinty Moore Campaign

Dinty Moore Stew has launched a new digital campaign that aims to get audiences to crave stew like they crave a brew after a long day’s work. This “Stewski” campaign was born from the simple insight that the core Dinty Moore Stew consumer works hard and deserves – and craves – a hearty reward at the end of the day. 

Created by BBDO Minneapolis, the “Stewski” spot harkens back to the days of advertising where gratuitous product shots and simple characters seamlessly create an enjoyable story. Taking a page out of the vintage beer ad book, this brand truly embraced the fact that Dinty Moore Stew is a legacy product, and produced a spot that artfully walks the modern/vintage line. 

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Advertiser: Dinty Moore

Marketing Director: Nicole Behne

Brand Manager: Nikki Austinson

Creative Agency

Creative Agency: BBDO Minneapolis

Producer: Debra Lustig

Executive Creative Director: Noel Haan

Chief Creative Officer: David Lubars

Group Account Director: Alison Siviter

Associate Creative Director: Allison Brink, David Mackereth

Account Supervisor: Olivia Sherlock

Category: Convenience , Food

Genre: Comedy