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Creative

BBDO Atlanta Exposes Sex Trafficking Epidemic in Eye-opening Suburban Horror Campaign

Created by BBDO Atlanta, the spot offers a glimpse into the difficult lives of the victims affected

BBDO Atlanta Exposes Sex Trafficking Epidemic in Eye-opening Suburban Horror Campaign

This year, the most terrifying “haunted” house depicts a real-life horror story happening every day. Street Grace, Inc., an Atlanta-based organization dedicated to providing a comprehensive path to end Domestic Minor Sex Trafficking (DMST) in Metro Atlanta and throughout the US, has created a “Suburban Horror Story,” a provocative experiential event showcasing the horrifying reality of this $290 million illegal industry in Georgia.

Mirroring the fact that sex trafficking and human slavery is happening even in the most unexpected of places, the experience, created by BBDO Atlanta, will take place in an upscale home in the suburban town of Decatur, Georgia on Thursday, October 18th and Friday, October 19th. Private tours will offer a glimpse into a typical DMST journey as guests walk from room to room, starting with the purchase experience and portraying the haunting realities of life for the estimated 1 million men, women and children being trafficked in the US today.
 
You can also learn more about DMST and the mission of Suburban Horror Story at http://suburbanhorrorstory.org/


ADVERTISER
ADVERTISER: Street Grace
 
DIRECTOR
DIRECTOR: Jessica Holt
 
PLAYWRIGHT
PLAYWRIGHT: Edith Freni
 
CREATIVE AGENCY
CREATIVE AGENCY: BBDO ATLANTA
CHIEF CREATIVE OFFICER: Robin Fitzgerald
VP, GROUP CREATIVE DIRECTOR: Craig Miller
HEAD OF PRODUCTION: Marc Calamia
ART DIRECTOR: Anna Taylor
COPYWRITER: Juan Vidal
SENIOR INTEGRATED PRODUCERS: Katie Crews, Chris Buda
HEAD OF STRATEGY: Nigel Tribe
ACCOUNT: Tami Oliva, Shannon Collins
DIRECTOR OF SOCIAL STRATEGY: Jen Copeland
CONTENT PRODUCER: John Fain
DEVELOPERS: JR Reed, Mike Smith
SVP, RETAIL CREATIVE DIRECTOR: Alok Nath
SENIOR INTEGRATED DESIGNER: Brad Castlen
A/V TECHNOLOGY ENGINEER: Tim Cash
 
PRODUCTION COMPANY
PRODUCTION COMPANY: Spitfire Studios