BBDO Asia Confronts the Confidence Gap for International Women’s Day
For International Women’s Day on March 8th, BBDO Asia is taking the Confidence Gap head-on by sparking a conversation for everyone to #ConfrontTheConfidenceGap.
The Confidence Gap – the habit of doubting ones ability and competence, despite evidence that suggests the opposite - affects nearly everyone, men and women alike at some point in their career, yet tends to go under the radar. BBDO Asia hopes this conversation and debate can help people realise their potential.
To kick off this conversation, senior female clients from the BBDO Asia client portfolio; P&G, Fonterra, Visa, HP and J&J, were filmed sharing their personal experiences and advice for confronting the confidence gap. This short film, along with additional content from internal agency members, audience polls and an opinion piece, will be housed on a Tumblr site as well as distributed through Facebook and BBDO channels.
Rebecca Nadilo, Head of Planning of BBDO Singapore commented "Despite this topic making headlines, when we asked a selection of people from senior to junior positions in our industry whether this was a topic of conversation among friends or colleagues, the response was a resounding no, despite all admitting experiencing it. The fear of appearing vulnerable has held us back from making this a conversation point and by not talking about it, we are made to feel this issue is uniquely our own"
Jean-Paul Burge, Chairman and CEO of BBDO Asia added “We are championing this initiative across the region with agency events plus content. We hope to achieve mass conversation and reach to make a genuine impact on this issue. An issue that affects all of us but can be particularly damaging for women. International Women’s Day felt like a great launch pad for this and we look forward to getting everyone, men and women everywhere to #ConfrontTheConfidenceGap"
Creative Agency: BBDO and Proximity Singapore
Production Company: BBDO and Proximity Singapore
Category: Corporate and social , Social
Genre: Digital , People , Storytelling , Strategy/Insight