Bacon Recycles Old Ads to Raise Awareness of Food Waste for MatPrat
MatPrat is the largest recipe-portal in Norway. This year they wanted to show how to throw away less food by reusing ingredients. With this in mind, they decided to create an ad made completely out of old Norwegian commercials to illustrate the concept. To do this, directors Matias & Mathias searched through over 6000 old commercials.
The campaign aims to raise awareness of food waste in Norway as well as in other parts of the world, and to show how easy it is to “reuse” the food with help from recipes on Matprat.no.
Creative Director: Jens-Petter Aarhus
Copywriter: Halvard Fjeldbraaten
Creative Agency: Anorak
Directors: Matias & Mathias
Executive Producer: Magne Lyngner
Production Company: Bacon
Category: Online , Publications and media
Genre: Digital , People , Photography , Tabletop