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Creative
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Bacon Recycles Old Ads to Raise Awareness of Food Waste for MatPrat

Bacon , 6 months, 4 weeks ago

Norwegian recipe site encourages users to reuse food in new spot from Anorak

Bacon Recycles Old Ads to Raise Awareness of Food Waste for MatPrat

MatPrat is the largest recipe-portal in Norway. This year they wanted to show how to throw away less food by reusing ingredients. With this in mind, they decided to create an ad made completely out of old Norwegian commercials to illustrate the concept. To do this, directors Matias & Mathias searched through over 6000 old commercials.

The campaign aims to raise awareness of food waste in Norway as well as in other parts of the world, and to show how easy it is to “reuse” the food with help from recipes on Matprat.no. 





Creative Agency

Creative Director: Jens-Petter Aarhus

Copywriter: Halvard Fjeldbraaten

Creative Agency: Anorak

Production Company

Directors: Matias & Mathias

Executive Producer: Magne Lyngner

Production Company: Bacon

Category: Online , Publications and media

Genre: Digital , People , Photography , Tabletop