Backyard Burger Kings Fire Up in New Zealand
Every summer, millions of flame grills are rolled out in backyards across New Zealand. So Burger King and Colenso BBDO decided to turn the nation’s BBQs into Backyard Burger Kings, and prove real burgers are cooked over real flames.
Over the next four months, 50 Backyard Burger Kings will open around the country. Each kit is a Burger King restaurant in a box, complete with ingredients to make 16 Whoppers, plus your own customized cooking utensils, hat, apron, matches and even a light up Burger King road sign. Everything you need to turn your home into the Home of the Whopper.
Backyard Burger King kits are being given away through a TV, digital, in-store and social campaign with potential candidates being directed to apply at backyardbk.co.nz.
The response has been overwhelming, with application numbers exceeding the entire campaign’s targets in just over four days. To date more than 11,500 entries have been received.
Says Steve Cochran, ECD at Colenso BBDO, “Burger King’s been using flames to cook Whoppers since 1957. Despite almost sixty years of cooking this way, many people don’t know or don’t believe their burgers are still made over real flames. Backyard Burger King is an engaging way to help reassure them they are.”
Says James Woodbridge, General Manager of Marketing at Burger King NZ, “We are thrilled with the response to the campaign to date and to have this many entries just shows how many Burger King fans are keen to experience the flame grilled taste for themselves. We’ve always had an active and engaged group of social followers so we can’t wait to see what they share from there own personal Backyard BK’s.”
The campaign still has two months to run, so if you’ve got a BBQ and want to open your own Backyard Burger King head to backyardbk.co.nz.
Category: Conveniece , Food