B-Reel's New App Encourages Us to Stay Proud All Year Round

This year’s Pride Month was an extra special celebration of individuality, equality, and freedom of expression.

But why limit it to one month?

Creative agency B-Reel is launching Stay Proud to put you front and centre of your own personal Pride Parade float to keep the celebrations going.

How it works: B-Proud uses Beyond Reality facial detection software to place your face on a series of gender-fluid, inclusive avatars on vibrant, animated parade floats. After placing your face in the float you can hit record and save a video or gif – perfect for sharing on social media.

Stay Proud is the first digital never-ending Pride Parade, encouraging users to “#StayProud” through a playful augmented-reality experience.

B-Reel’s CCO Petter Westlun said,  “B-Reel prides itself on our maker culture heritage, and on our culture of free expression and individuality. We support and celebrate PRIDE and hope that B-Proud delights and engages celebrants across the world.”

For more info on how to get involved, visit: https://pride.b-reel.com/