B-Reel Makes an Alternative Play on Time In Response to Android Wear 2.0

In response to the release of Android Wear 2.0 this week and a new functional upgrade, creative agency B-Reel is making an alternative play on time by launching five new satirical smart watch faces on Google Play, encouraging wearers to shake free from the utility-focused watch faces, and look at time in new and unexpected ways.

The package of five faces, entitled “About Time,” includes a YOLO, Minutes to Midnight, Spinner, Buffer and High-Five watch face, using humour to affect your perception of time throughout the day. Ranging from absurd and joyful to unconventional and gloomy, you can download the package of watch faces for free here.

“About Time” was concepted, designed and developed in-house at B-Reel – a reflection of the agency’s maker culture, which is at the core of its creative process.  High res images of the designs are attached.

The agency uses its internal projects as a way to experiment with new tools, technologies and platforms that often convert into creative solutions for its brand clients. This increases the rate the problem solving, which leads to stronger results for its clients, which include brands like Google, Facebook, American Express, Nike and more.