Avantgarde & Honda Bring the Power of Dreams to IAA 2015 in Frankfurt

IAA 2015 in Frankfurt debuted Avantgarde’s first work for Honda Motor Europe. The stand featured displays for 18 models and a central spectacular feature. The Honda Dream Wave was created using 100m2 of LED screens mostly suspended overhead to create a ‘wave’ designed to immerse stand visitors in the world of the Honda brand from performance racing to aerospace technology.  

As well as creating and building the Stand, Avantgarde were responsible for all interactive and immersive features to support the new European Honda range line-up. The 2000m2 stand attracted 192,000 visitors – even the Japanese Prime Minister stopped by. 

"Avantgarde delivered against all the objectives of our brief,“ commented John Kingston, Honda PR. The Team demonstrated a deep understanding of the Honda brand and its Power of Dreams proposition. Their approach balanced our requirement for brand impact and maximum visitor engagement.’

Stuart Bradbury, Managing Director of Avantgarde London, adds: “The Honda project demonstrates the agency’s ability to combine its own in house design and production expertise with Avantgarde international specialist resources and local office insight.  We are very proud to have been awarded the contract and look forward to creating plenty more brand fans for Honda.”