Aussie expat Levi Slavin, who has spent the last
two years as a EVP, group creative director at BBDO New York, is set to
take the chief creative officer role at Colenso BBDO, Auckland,
reporting to creative chairman Nick Worthington.
While not
confirmed officially by anyone senior at Colenso BBDO, the appointment
is no doubt designed to pave the way for the eventual retirement of the
legendary Worthington, who joined Colenso BBDO nearly ten years ago, in September 2007.
Slavin
would not confirm the appointment when contacted. Slavin told CB: "We
still have some more work to do before we can confirm the details that
have been published: so titles and timings are all speculation at this
point. But I do know three things for sure: 1) David Lubars has been
incredibly supportive of my family and career during my years at BBDO.
And, as Global CCO, a transfer within the BBDO network will ultimately
be his call. 2) Nick Worthington isn't going anywhere. If he was, the
role the network is discussing for me would be less appealing. 3) Given
our tumultuous new world, I can't imagine a single Aussie or Kiwi
working in the states who hasn't considered returning home with their
families. So, if I'm lucky enough to be selected to help run the best
agency on earth, in the best place on earth, I'll jump at the chance."
For Slavin it's a homecoming, having left Colenso BBDO Auckland in February 2014 to take a global creative director role at Anomaly, New York. After a year he returned to the BBDO fold, taking a EVP, group creative director role at BBDO New York in January, 2015.
At
BBDO New York, Levi worked on Visa, the American Red Cross,
Babies'R'Us, and General Electric--winning the historic brand its first
two Gold Lions. The awards were for The Message, an 8 episode original
sci-fi podcast that made it to #1 on the iTunes charts. The Message went
on to be the year's most awarded branded content campaign in the U.S.
Last
year, Slavin teamed up with his longtime creative partner, and Colenso
alumni, Dan Wright. The two worked together on life.af/ter, the hugely
popular follow up to The Message. A haunting sci-fi podcast Neil
DeGrasse-Tyson simply called, "Brilliant." Beyond GE, Levi and Dan
worked on a new positioning for Babies'R'Us and product innovations for
the American Red Cross--all due to go live shortly.
At Anomaly,
Levi worked on Google, Johnnie Walker, Captain Morgan, and
MyMusicRX--helping the organization launch Bedstock, an annual music
festival where artists play from bed for sick kids stuck in theirs. The
long running event has attracted multiple a-list artists.
Slavin joined Colenso in November, 2009 as deputy CD from Saatchi & Saatchi London, eventually elevated to CD six months later.
Perth-born Slavin, whose first gig was 303 followed by Marketforce Perth, worked at Colenso in 2006, and
left a legacy of iconic work like Trumpet 'Undies' and the
launch of Frank soft drink.
He then moved to Saatchi & Saatchi
Auckland followed by two years at Saatchi & Saatchi
London, working on campaigns for T-Mobile, Carlsberg, P&G and
Cadbury. At Saatchi's he completed the first global campaign in
Guinness' history, working with director Antoine Bardou-Jacquet.
At Colenso, he was responsible for many award winning campaigns,
including Doggelganger and Donation Glasses for Pedigree, and the highly
awarded War On Wine campaign for DB Breweries. During Slavin's time,
Colenso consistently ranked in the top 5 in the Won Report's global
rankings, coming in at #5, #1 and #4 respectively - a record never
before achieved by a New Zealand agency. In 2012, Slavin was named the
world's most awarded writer in the report.
Slavin has won over
100 international awards for dozens of brands, including 18 D&AD
Pencils, 32 Cannes Lions, and the highly sought-after D&AD Black
Pencil--the first for New Zealand. Slavin's work has featured at TED;
ranked #1 on both the iTunes music and iTunes podcast charts; and joined
popular culture in the form of podcast, product innovation, tv series,
music, literature, annual festivals, and film.