Atom Tickets Names Deutsch Creative Agency of Record
Deutsch today announced that it has been named creative agency of record for social movie ticketing platform Atom Tickets. As the brand’s first AOR, Deutsch’s scope of work will include brand strategy, creative and production responsibilities. The agency’s first work for the brand is slated to launch in Q2 2018.
“Deutsch’s strategic, data-driven approach and expertise in launching powerhouse digital brands were key drivers in selecting their agency,” said Allison Checchi, Chief Marketing Officer at Atom Tickets. “It is apparent that Deutsch’s team shares the same passion to revolutionise the movie-going experience and we’re thrilled to partner with them.”
Atom Tickets is a social movie ticketing app that launched in 2016. Backed by Lionsgate, Disney and Twentieth Century Fox Film, Atom Tickets makes going to the movies easier than ever by allowing consumers to search for films instantly, invite friends, buy tickets, pre-order concessions and more.
“We’re excited to be coming in on the ground floor of a start-up that’s changing the game by creating seamless entertainment experiences for people,” said Kim Getty, President of Deutsch’s Los Angeles office. “We’re an agency with a deep history of growing digitally born brands that have disrupted industries, and that sets a high bar for the work we create. Atom Tickets is transforming the ticketing process and we look forward partnering with them on this journey."
The account will be led out of Deutsch’s Los Angeles office by Group Account Director Steve Sanders and Executive Creative Director Janet Higdon. This win comes on the heels of Deutsch’s recent partnership with Anchor Hocking’s Oneida brand.
Category: Events , Sports and leisure