Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

  • 304

Athlete Babies Get Motivated in W+K Portland's Rousing New Nike Spot

Wieden+Kennedy Portland, 2 months ago

Tiny versions of LeBron, Neymar, Serena and Mo Farah star in new ad directed by Damien Chazelle

Athlete Babies Get Motivated in W+K Portland's Rousing New Nike Spot

In the world of sports, motivational speeches from a coach or fellow player have inspired athletes to achieve more than they ever thought possible. But never before has one of these speeches been given to a room full of babies. 

In 'Unlimited Future,' Bobby Cannavale delivers a rousing inspirational message to the infant versions of Nike athletes: little LeBron, Neymar, Serena, and Mo Farah. His speech doesn't resort to baby talk. He tells these babies how it is with unwavering sincerity and deadpan seriousness. His message: everyone will face obstacles in their lives, but ultimately they will determine their own destinies. 

Creative Agency

Account Manager: Chris Willingham, Alyssa Ramsey, Corey Woodson

Creative Director: (Global) Alberto Ponte, Ryan O’Rourke

Copywriter: Josh Bogdan

Art Director: Pedro Izique

Media Planner: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist

Digital Producer: Patrick Marzullo, Keith Rice

Head of TV / Production: Roger Zorovich

Executive Producer: Matt Hunnicutt

Producer: Erin Goodsell

Creative Agency: W+K Portland

Interactive Director : Dan Viens

Account Managers: Anna Boteva, Carly Williamson

Planners: Andy Lindblade, Nathan Goldberg, Reid Schilperoort

Music and Sound

Sound Mix: Rohan Young @ Lime Studios

Sound Design: Michael Anastasi @ Barking Owl

Executive Producer: Adrea Lavezzoli, Susie Boyajan

Creative Director: Kelly Fuller Bayett

Composer: John Nau

Producer: Ashley Benton

Music Production: Beacon Street Studios


Head of Production: Jennifer Locke

Executive Producer: Carol Lynn Weaver

Editor: Eric Zumbrunnen

Edit Company: Exile

Edit Assistant: Dusten Silverman

Producer: Brittany Carson

Post Production / VFX

Shoot Supervisor: Phil Crowe, Tim Rudgard

Matte Painting: Rasha Shalaby

Executive Producer: Enca Kaul

Colour Producer: Diane Valera

Colourist: Adam Scott

Colour EP: Thatcher Peterson

Post Production House: The Mill

2D Lead Artists: Adam Lambert

2D Artists: Joy Tiernan, Jason Bergman

Production Company

Line Producer: William Green

Executive Producer: Rebecca Skinner

DOP: Rodrigo Prieto

Director: Damien Chazelle

Casting Director: Dan Bell Casting

Production Designer: Melanie Jones

Production Company: Superprime

Category: Clothing/fashion , Sports

Genre: Comedy , Dialogue