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Creative
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Arni Thor Jonsson Completes Uplifting Launch Campaign for Gumtree & Fold7

Dark Energy Films, 6 months, 2 weeks ago

Dark Energy director creates yet another spot for the successful Gumtree campaign

Arni Thor Jonsson Completes Uplifting Launch Campaign for Gumtree & Fold7

Dark Energy's Arni Thor Jonsson just finished up the final film in the launch campaign for the UK’s largest classifieds website continuing with the strap line “Opportunity Starts on Gumtree’, this time showcasing the brand's hugely popular Jobs category.

Created by Fold7, the TV advert tells the story of a young man who imagines himself rising up the ranks in the culinary world, from starting as a kitchen assistant - a role he finds on Gumtree - to running his own business of a Moroccan inspired pop-up food truck.
 
Shot across multiple London locations over two days and utilising over three tonnes of sand to help create an authentic Morrocan market scene in a little known north London underpass, Arni and the Dark Energy team deliver yet another well crafted and engaging spot to complete what has so far been a highly successful launch campaign for Gumtree by Fold7.

Category: Business and services , Recruitment

Genre: Creative technology , Dialogue , PR , Photography , Storytelling , Strategy/Insight