Applegate Offers a Clean Meat Cleanse After the Big Game Binge

With millions of Americans nursing a hamburger hangover after a Big Game party heavy on meaty dishes loaded with artificial ingredients, chemical nitrates and made from animals raised with antibiotics, all natural and organic meat company Applegate is coming to the rescue with the hair of the hot dog that bit them, The Cleaner Wiener style.   

The 'Applegate Clean Meat Cleanse' programme lends a helping hand to everyone in resetting their palates and meat-eating habits after their Big Game mis-steaks. Applegate developed this cheeky 'cleanse' to show the small, yet delicious steps meat lovers can take in their everyday lives to choose clean meat options by introducing them to three curated 'cleanse programs' of Applegate’s signature products.

The 'Applegate Clean Meat Cleanse' is the first program of the mission-driven brand’s new 'Go Applegatarian' movement.  Applegate wants to add a new type of 'tarian' to the lexicon of eating ideologies and defines an Applegatarian as someone who consciously chooses clean, craveable meat for ethical, environmentally responsible and delicious reasons.

“At Applegate, we wholeheartedly believe that you can have your meat and eat it too – enjoy it without compromising ethical or social values,” said Nicole Glenn, vice president, brand strategy & innovation. “The Applegate Clean Meat Cleanse brings this to life in a tongue-and-cheek way. We know there are many conscientious carnivores out there, and we want to help them make better choices and to ‘Go Applegatarian’.”

Big Game Sunday is a day where Americans consume a staggering amount of meat with more than $58 million spent on deli sandwiches and more than 1.3 billion chicken wings consumed.   However, many do not think about how and where these products are being made. The 'Applegate Clean Meat Cleanse' is the perfect opportunity for Americans to reflect on the meat they have been eating and to start taking cleaner meat options into consideration.

The 'Applegate Clean Meat Cleanse' will feature three different levels of cleansing, all with different Applegate products to get your body and mind back on track following your game day feast.

Level 1 – Clean Body – A gentle introduction for first-time cleansers

Level 2 – Clean-er Body – A deeper detox with no sugar, gluten free and paleo-friendly products

Level 3 – Clean Body, Clean Planet, Clean Soul – For cleansing both body and mind

A series of digital video and social posts will run across paid digital, video and social properties to support the 'Applegate Clean Meat Cleanse' promoting the 'cleanse' and its three levels of engagement toward helping consumers achieve total meat-vana. Applegate has released a parody video to showcase the 'Applegate Clean Meat Cleanse', which can be viewed here. 

In addition, Applegate’s new 'Go Applegatarian' movement can be found on social and digital media through a series of short digital videos depicting the different types of 'tarians' and how you might be an Applegatarian.

The movement is poised to create a new and passionate community for conscientious meat eaters to rally around their love for consuming the highest quality meat products that are sourced from animals that are Applegate Humanely Raised on farms that practice socially responsible and sustainable farming practices.

“The Go Applegatarian movement is an extension of our brand’s mission- Changing The Meat We Eat- and we couldn’t be more excited to launch it,” said Applegate president John Ghingo. “Applegate’s beliefs in the way animals should be raised and how food should be produced can completely change the way consumers think about and understand meat, and the Applegatarian movement will create a community for consumers who want to enjoy meat in a socially responsible way.”