Aoife McArdle Returns VR Gamers to the Real World in Stunning PlayStation Ad
Sony has launched a beautiful spot for PlayStation VR. 'Live the Game' was created by adam&eveDDB and directed by Somesuch's Aoife McArdle.
Intended to dramatise the out of this world experience PlayStation VR offers, this new global campaign features gamers being returned from the game world to the real world. A young man is dropped back to suburbia by some tough-looking London gangsters, a woman bails out of a burning plane and lands in her native Tokyo, a Midwest motel resident witnesses a gamer returning from an adventure in outer space, and a woman filling up her car at a petrol station is surprised when a gamer is 'dropped off' by a fire-breathing dragon, only to dust himself off and enthusiastically head straight back into the game from which he came for another round.
“Since its launch, PlayStation VR has been pushing the boundaries of digital entertainment by placing gamers in the center of amazing worlds through next-level immersion,” said Isabelle Tomatis, senior director, global marketing. “‘Live the Game’ looks to continue this spirit by spotlighting our players’ challenger spirit, granting them the ability to become extraordinary, and continues to demonstrate the transportive power that PlayStation VR offers our fans around the world.”
Featured Companies: Somesuch , Mill London
Client
Client: Sony Interactive Entertainment
Brand: PlayStation
Project/Campaign name: PlayStation VR
SVP, Head of Global Marketing: Eric Lempel
Vice President, Marketing: Mary Yee
Sr. Director, Brand Marketing: Isabelle Tomatis
Senior Brand Manager: Kemoa Frederickson
Manager, Brand Marketing: Joshua Linger
Product Manager: Mayumi Donovan
Junior Product Manager: Natalia Kraniotaki
Creative
Creative Agency: adam&eveddb
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Ant Nelson, Mike Sutherland
Creative/s: Matt Fitch, Mark Lewis
Chief Production Officer: Anthony Falco
Agency producer/s: Kate Taylor
Chief Strategy Officer: Martin Beverley
Planning Director: David Mortimer
CEO: Mat Goff
Business Director/s: Matt Harris
Account Director/s: Mitch Lovich
Account Manager/s: Madeleine Burrell
Project Manager: Sam McGeorge
Global Business Director: Sybille Chrissoveloni
Design
Design Agency: King Henry
Designer: Scott Silvey
Media
Media Agency: Mediacom
Production
Production Company: Somesuch
Director: Aoife McArdle
Producer: Elly Camisa
Executive Producer: Tash Tan
D.O.P: Mauro Chiarello
Editorial
Editors: Final Cut
Editor: Dan Sherwen
Assistant Editors: Matt Gabzdyl and James Stubbs
Producer: Nikki Porter
Post production
Post Production: The Mill
Creative Director: Dan Williams
Colourist: James Bamford
Lead Compositor: Fergal Hendrick
CG Lead: Paul Donnellan
Producer: Imogen Pai
Sound
Sound Studio: Factory
Sound Engineer: Dan Beckwith
Producer: Deborah Whitfield
Category: Consumer Electronics , Gaming Consoles
Genre: Action , Drama , In-camera effects , Scenic , Visual VFX