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ANZ and TBWA\Melbourne Unveil Latest 'GAYTMs' to Celebrate Sydney Gay and Lesbian Mardis Gras

Developed in conjunction with Revolver/Will O'Rourke and The Glue Society

ANZ and TBWA\Melbourne Unveil Latest 'GAYTMs' to Celebrate Sydney Gay and Lesbian Mardis Gras

Withdrawing money in Sydney is set to become far more fabulous with GAYTMs installed at ANZ's Oxford Street, Pitt Street, Newtown and Bondi Beach branches via TBWA\Melbourne, Revolver/Will O'Rourke and The Glue Society.

A well-known fixture of Sydney Gay and Lesbian Mardi Gras, GAYTMs are elaborate works of art which change themes each year. This year's fleet are covered in light reflecting rainbow prisms - a celebration of the 40th anniversary Mardi Gras parade.

Screen Shot 2018-02-19 at 10.56.31 am.jpgSays Mark Hand, managing director, business and private banking and chair of ANZ's Diversity Council,  ANZ: "We have a long and successful partnership with Sydney Gay and Lesbian Mardi Gras, spanning 12 years as a major sponsor and participant, becoming Principal Partner in 2014.

"The GAYTMs are one of the many ways weScreen Shot 2018-02-19 at 10.56.40 am.jpg show our support for Mardi Gras, the LGBTI community and our diverse and inclusive workforce.

"ANZ's Pride Network promotes the important values of diversity, inclusion and respect for the bank's staff and customers, and we're proud to have this recognised as the 2017 AWEI Employer of the Year for the Australian LGBTI InclusionScreen Shot 2018-02-19 at 10.56.54 am.jpg Awards."

Screen Shot 2018-02-19 at 10.57.11 am.jpg

The GAYTMs will light up areas around the ANZ branches at 81 Oxford Street, Darlinghurst, 242 Pitt Street, CBD, 294 King Street, Newtown, and 11 Hall Street, Bondi.


Advertiser: ANZ

Creative Agency

Creative Agency: TBWA\Melbourne

Chief Creative Officer: Paul Reardon

PR: Thrive

Project Manager: Lauren Ellis

Creatives: Magnus Flynn, Olivia Romas

Head of Art: Eric Benitez

Senior Producer: Nik Round, Rachel Foley

Project Director: Amelia Van Veenendaal

Content Producer: Stephanie Leddin

Group Head: Ricci Meldrum

Planning Director: Paul Arena

Content Editor: Tom Lock

Client Supervisor: Claire Tenzer

Senior Digital Producer: James Siebert

Media Agency

Media Agency: PHD

Group Business Director: Jordan Smith

Planner: James Ramsey

Production Company

Production Company: Revolver/Will O'Rourke

Producer: Isabella Vitelli

Managing Director: Michael Ritchie

Head of Production: Josh Mullens

Construction Manager: Cameron Stanton

Concept Artists: The Glue Society's Luke Nuto & Alice Cogin

Art Director : Cameron Stanton

Executive Producers: Michael Ritchie, Josh Mullens

Production Director: The Glue Society's Luke Nuto & Alice Cogin

Designers: The Glue Society's Luke Nuto & Alice Cogin

Production Designer: Sam Hobbs


Performer: Bec Ivanov & Kylie Auldist

Original Composition: Tristan Dewey at Bang Bang Studios