ANZ and TBWA\Melbourne Unveil Latest 'GAYTMs' to Celebrate Sydney Gay and Lesbian Mardis Gras
Withdrawing money in Sydney is set to become far
more fabulous with GAYTMs installed at ANZ's Oxford Street, Pitt
Street, Newtown and Bondi Beach branches via TBWA\Melbourne,
Revolver/Will O'Rourke and The Glue Society.
A well-known fixture of Sydney Gay and Lesbian Mardi Gras, GAYTMs are elaborate works of art which change themes each year. This year's fleet are covered in light reflecting rainbow prisms - a celebration of the 40th anniversary Mardi Gras parade.
"The GAYTMs are one of the many ways we show our support for Mardi Gras, the LGBTI community and our diverse and inclusive workforce.
"ANZ's Pride Network promotes the important values of diversity, inclusion and respect for the bank's staff and customers, and we're proud to have this recognised as the 2017 AWEI Employer of the Year for the Australian LGBTI Inclusion Awards."
The GAYTMs will light up areas around the ANZ branches at 81 Oxford Street, Darlinghurst, 242 Pitt Street, CBD, 294 King Street, Newtown, and 11 Hall Street, Bondi.
Creative Agency: TBWA\Melbourne
Chief Creative Officer: Paul Reardon
Project Manager: Lauren Ellis
Creatives: Magnus Flynn, Olivia Romas
Head of Art: Eric Benitez
Senior Producer: Nik Round, Rachel Foley
Project Director: Amelia Van Veenendaal
Content Producer: Stephanie Leddin
Group Head: Ricci Meldrum
Planning Director: Paul Arena
Content Editor: Tom Lock
Client Supervisor: Claire Tenzer
Senior Digital Producer: James Siebert
Media Agency: PHD
Group Business Director: Jordan Smith
Planner: James Ramsey
Production Company: Revolver/Will O'Rourke
Producer: Isabella Vitelli
Managing Director: Michael Ritchie
Head of Production: Josh Mullens
Construction Manager: Cameron Stanton
Concept Artists: The Glue Society's Luke Nuto & Alice Cogin
Art Director : Cameron Stanton
Executive Producers: Michael Ritchie, Josh Mullens
Production Director: The Glue Society's Luke Nuto & Alice Cogin
Designers: The Glue Society's Luke Nuto & Alice Cogin
Production Designer: Sam Hobbs
Performer: Bec Ivanov & Kylie Auldist
Original Composition: Tristan Dewey at Bang Bang Studios