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Creative

ANZ and TBWA\Melbourne Unveil Latest 'GAYTMs' to Celebrate Sydney Gay and Lesbian Mardis Gras

TBWA\Melbourne, Sun, Feb 18, 2018

Developed in conjunction with Revolver/Will O'Rourke and The Glue Society

ANZ and TBWA\Melbourne Unveil Latest 'GAYTMs' to Celebrate Sydney Gay and Lesbian Mardis Gras

Withdrawing money in Sydney is set to become far more fabulous with GAYTMs installed at ANZ's Oxford Street, Pitt Street, Newtown and Bondi Beach branches via TBWA\Melbourne, Revolver/Will O'Rourke and The Glue Society.

A well-known fixture of Sydney Gay and Lesbian Mardi Gras, GAYTMs are elaborate works of art which change themes each year. This year's fleet are covered in light reflecting rainbow prisms - a celebration of the 40th anniversary Mardi Gras parade.


Screen Shot 2018-02-19 at 10.56.31 am.jpgSays Mark Hand, managing director, business and private banking and chair of ANZ's Diversity Council,  ANZ: "We have a long and successful partnership with Sydney Gay and Lesbian Mardi Gras, spanning 12 years as a major sponsor and participant, becoming Principal Partner in 2014.

"The GAYTMs are one of the many ways weScreen Shot 2018-02-19 at 10.56.40 am.jpg show our support for Mardi Gras, the LGBTI community and our diverse and inclusive workforce.

"ANZ's Pride Network promotes the important values of diversity, inclusion and respect for the bank's staff and customers, and we're proud to have this recognised as the 2017 AWEI Employer of the Year for the Australian LGBTI InclusionScreen Shot 2018-02-19 at 10.56.54 am.jpg Awards."

Screen Shot 2018-02-19 at 10.57.11 am.jpg

The GAYTMs will light up areas around the ANZ branches at 81 Oxford Street, Darlinghurst, 242 Pitt Street, CBD, 294 King Street, Newtown, and 11 Hall Street, Bondi.

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Client

Advertiser: ANZ

Creative Agency

Creative Agency: TBWA\Melbourne

Chief Creative Officer: Paul Reardon

Head of Art: Eric Benitez

Senior Digital Producer: James Siebert

Editor: Tom Lock

Client Supervisor: Claire Tenzer

Planning Director: Paul Arena

Group Head: Ricci Meldrum

Content Producer: Stephanie Leddin

Project Director: Amelia Van Veenendaal

Senior Producer: Nik Round, Rachel Foley

Creatives: Magnus Flynn, Olivia Romas

PR: Thrive

Media Agency

Media Agency: PHD

Planner: James Ramsey

Group Business Director: Jordan Smith

Production Company

Production Company: Revolver/Will O'Rourke

Producer: Isabella Vitelli

Construction Manager: Cameron Stanton

Designers: The Glue Society's Luke Nuto & Alice Cogin

Production Director: The Glue Society's Luke Nuto & Alice Cogin

Executive Producers: Michael Ritchie, Josh Mullens

Art Director : Cameron Stanton

Concept Artists: The Glue Society's Luke Nuto & Alice Cogin

Head of Production: Josh Mullens

Production Designer: Sam Hobbs

Managing Director: Michael Ritchie

Music

Original Composition: Tristan Dewey at Bang Bang Studios