Last week, people around the world went into a frenzy when an artwork, a banana duct-taped to a wall, sold for $120,000. The piece didn’t last long, it was eaten by another artist as a performance art.
Fyffes with their agency In The Company of Huskies have a created a cheeky response to the artwork. Linking in to the brand’s platform ‘The Power of the Fyffes Blue Label’, the post reminds people that you don’t need to break the bank to get something of pure quality.