Ant Shurmer Shoots 'The Olia Effect' with Fearne Cotton for L'Oreal Garnier

Dark Energy’s beauty and fashion Director Ant Shurmer recently joined forces with his best friend, esteemed Photographer Simon Emmett of CLM for L’oreal Garnier hair colour brand Olia.

Ant directed the 30 second TVC which introduces Fearne Cotton as the new face of the brand, showcasing her new hair colour as chosen by the public and inviting viewers to enter a competition to win a £500 shopping spree with Fearne by sending in their own Olia effect hair pictures. The 30 second spot is currently live on air and was shot through Publicis London over one day with accompanying campaign stills shot by Simon Emmett.