Annabel Scholey Gets Mischievous in Jaguar Valentine Film

14/02/2018

Spark44

Advertising Agency

London, UK

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14/02/2018

The campaign by Spark44, directed by Park Village’s Harry Bradbeer, tells the cheeky story of a trickster ‘bending the rules’

What better way to introduce Jaguar’s rule-bending new E-PACE to UK audiences than creating a character cheeky enough to drive it?

This Valentine’s Day, we see The 'Mistress of Mischief’ use her wiles with a ticket inspector to get away with the dreaded parking fine. Brought to life by 'Britannia' star Annabel Scholey under the direction of ‘Fleabag' director Harry Bradbeer, ‘The Distraction’ is the first of five short, humorous and shareable social-first films, created by Spark44.

Bored of the status quo? It’s time to bend the rules.

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Brand

Agency / Creative

Production