Animated Hearts Thank You for Helping to Keep Them Beating in British Heart Foundation Film

This month the British Heart Foundation (BHF) is putting its research breakthroughs centre stage with a new campaign created by MullenLowe London. From heart transplants to genetic testing, ‘thank you’ celebrates the millions of hearts that are still beating due to pioneering research conducted by the BHF over the past 50 years. 

A baby who has had heart surgery and a young woman with a pacemaker are just some of the stories featured in the campaign. The ads literally hero the hearts which through animation, each show their gratitude for different lifesaving research breakthroughs. The range of people that feature in the campaign help to show the breadth of those affected by heart disease and the importance of the BHF’s on-going research. Without continued support, the ‘thank yous’ will stop. 

The work launches on 5th February made up of TV, cinema, print, OOH, DOOH, VOD and social media content. The ads were directed by Simon Rattigan at HLA and animation/post production by The Mill. 

Carolan Davidge, Director of Marketing and Engagement at the British Heart Foundation, said: “Thousands of lives have been saved thanks to pioneering research funded by the BHF. But with one in four of us still dying from a heart or circulatory disease, there is so much more to do to keep our hearts beating and blood flowing. Only with people’s generous donations, will we be able to find the future cures and treatments that will beat the heartbreak caused by the world’s biggest killer.” 

Mark Elwood, Executive Creative Director at MullenLowe London commented: “The British Heart Foundation is an amazing organisation whose core purpose is to fund research into fighting cardiovascular disease. They’ve made so many significant advances in their field, it’s easy to take them for granted. So, it feels right to say ‘thank you’ on behalf of the patients they’ve helped, but remind everyone that the job isn’t finished yet.”