Andreas Nilsson's New 2 Chainz Promo Is Also a Super Bowl Teaser Ad

Expense app Expensify is teasing its first ever Super Bowl spot with an insanely gif-able 2 Chainz music video starring Adam Scott. 

Directed by Biscuit Filmworks' Andreas Nilsson and created by collective JohnXHannes, the film opens on Scott, who plays a head of finance for a record label, asking a group of musicians to save their receipts to be submitted for expenses. But 2 Chainz has got better ideas. He breaks out into song about how easy it to do your expenses via Expensify. 

To add to what is an absolute banquet for viewers' eyeballs, fans can also snap photos of the receipts that pop up in the film and upload them to the Expensify app to be in contention for winning some cash. 

"This might shock you, but it wasn't my childhood dream to become an expense report magnate," said David Barrett, founder and CEO of Expensify. "Like everyone, I want to do so much more with my life than file expenses, so I built Expensify to take away the mundane drudgery so you can do what you were born to do. That might be spending more time with your kids, traveling to foreign countries, trying to make the world a better place, or in 2 Chainz's case, making the most epic music video ever."

John McKelvey, executive creative director of JohnXHannes, added: "Expenses used to take up more time and brain space than they deserve, until Expensify boldly solved this for everyone. With the brand's first-ever ad debuting at Super Bowl and a never-before-done music video, Expensify showcases their unmatched brave spirit. They're an ideal partner for JXH."

"The world's first music video you can expense is basically the greatest and most fun product demonstration ever, and even better with legendary "Expensivest" 2 Chainz," said Hannes Ciatti, executive creative director of JohnXHannes. "We want everyone to experience Expensify, so they can get back to what they truly set out to do."

 

Director Nilsson has history with 2 Chainz. His 'Birthday Song' promo - with ample strippers and downright debauchery - is equally as intriguing for the eyes.