AnalogFolk Wins Agency of the Year and Grand Prix at the IPM COGS Awards

AnalogFolk is incredibly proud to be recognised as Service Agency of the Year 2018 at The Institute of Promotional Marketing (IPM) COGS Awards, which took place on 28th September in London. The award acknowledges our innovative promotional and brand activation campaigns for Marmite, Unilever and Walkers, PepsiCo.

“The winner’s sales growth, commercial results and innovation made them stand out. In each campaign they ran they looked beyond the obvious and beyond their immediate remit to find a ‘better way’ - but always grounded in insights and driven by the need to find a solution for their client.” IPM Judge

The IPM Awards honour world-class campaigns for their innovation, creativity and effectiveness. The innovative facial recognition tool, TasteFace for Marmite, stormed the awards picking up gold for Innovation and the unexpected and very special Grand Prix.

“They took a great idea and innovated to such a degree that it made it genuinely ground-breaking. It had a fun and insightful mechanic that utilised tech to bring a consumer benefit. It delivered superbly in a very tricky to manage space (i.e. pics of children’s faces etc.).” Nic Sanders, IPM Judges’ Chair

TasteFace is an innovative sampling web app that invites people to try Marmite, and uses facial recognition technology to analyse their reaction to it. Visit our case study to find out more.

Additionally, our recent campaign for Walkers, ‘Win Live’, a chatbot that gets families talking in the real world, picked up Gold in the digital category.

“A fantastic entry which pushed the boundaries of what’s possible in both promotional marketing and sponsorship.” Steven Gray, IPM Judges’ Chair

Walkers Win Live!, is a weekly prize draw in a bid to become the go-to sharing snack for Saturday nights. Entrants buy a pack to get a unique entry code, but rather than compete with the allure of Instagram, Snapchat and Facebook we put Walkers front and centre on Facebook Messenger, where consumers enter the competition via a chatbot. Visit our case study to find out more.