AnalogFolk Strengthens Design with New UX Director Ashley Lewis

The independent digital network, Analogfolk, has hired Ashley Lewis as its UX Director in the USA. The former AKQA UX lead joins AnalogFolk’s Design Director, Ben Howarth to lead to lead the agency’s overall experience design offering. 

 

Since expanding into the US market in 2013, AnalogFolk has seen rapid growth with clients such as CLIF Bar & Company and Nike. Prior to AKQA, Lewis worked at fig.1, The Oprah Winfrey Show and Grip. Teaming up with Lewis will be AnalogFolk’s NY Design Director, Ben Howarth who has been with the agency since 2013. ‘Together they will lead and help growth the discipline for AnalogFolk in the US.’ 

 

Based out of AnalogFolk’s New York office, Lewis and Howarth will report to Creative Directors and Partners, Jim Wood and Carren O’Keefe 

 

Jim Wood, Creative Director and Partner of AnalogFolk USA said “Ashley and Ben are talented designers who truly understand how important it is to put the consumer at the center of everything we make and market, especially as we bring more immersive, connected services and experiences into the world. They’ll be an exceptional team and I’m excited to see what we’ll all achieve together.” 

 

Lewis added “AnalogFolk, although already three years in the market, is still a new offering here in the USA. For me, it’s an opportunity to grow a strong team using my past experience and tapping into the wealth of knowledge and talent from throughout the agencies global network.  AnalogFolk designs experiences that build brands with every interaction – this provides a really exciting opportunity for me as a designer and sits within my own personal belief that the consumer should personally benefit with every interaction they have with a brand.” 

 

Founded in 2008, AnalogFolk makes and markets interactive experiences that create value for people and brands. With offices in New York, Portland, London, Sydney and Hong Kong, our mission is to use digital to make the analog world better.