AnalogFolk Hong Kong Hires First Strategy Director Jocelyn Liipfert Lam
AnalogFolk Hong Kong has hired Jocelyn Liipfert Lam as its first Strategy Director and made a number of additional hires to strengthen its offering in the region.
Liipfert Lam will be responsible for driving the development of the AnalogFolk Hong Kong’s strategic capabilities, leading brand, communications, digital and social strategy development for its diverse regional client set. She will also plug into the newly announced global data intelligence offering, AnalogFolk DNA, in expanding the strategic capabilities of the Hong Kong office.
Having previously held roles at AKQA and TBWA, Liipfert Lam has extensive industry experience and has worked with brands including H&M, Nike, Abercrombie & Fitch, Chanel and Tommy Hilfiger. Her experience also spans numerous markets, having worked in Beijing, Shanghai, Paris and London.
Liipfert Lam will continue to run her consultancy LIIPSTIIK alongside her work for AnalogFolk. LIIPSTIIK aims to collaborate with brands to deliver cutting edge strategic thinking to reimagine relationships with audiences in a digital-first world.
AnalogFolk Hong Kong has also hired Summer Yang as Strategy Manager and Charles Tatham as Account Director, as a result of continuous growth since launching a year ago. The agency’s clients in Hong Kong include Pernod Ricard Asia, Hongkong Land and Swire.
Yang has joined AnalogFolk from Abercrombie & Fitch in Shanghai where she worked across strategic and creative marketing initiatives for both the Abercrombie flagship brand and the Hollister brand across all of their Asian markets.
Prior to joining AnalogFolk, Tatham worked at BBDO Proximity as Account Director. He has vast experience in both the UK and Asian markets spanning marketing communications and user experience, as well as strong eCommerce credentials. During his career he has worked with brands including Visa, MetLife, P&G and The Economist.
Chris Ryan, Managing Director & Partner at AnalogFolk Asia, said: “Our work begins with the consumer and excellence in strategic thinking. Solutions with true purpose and value aren’t born without that. Jocelyn and the new team bring to us exciting and fresh new thinking that bolsters our expertise in Asia, especially in the Chinese market. Our clients like smart start-ups, and we intend to keep building our agency with the hunger, energy, enthusiasm and great minds that start-ups are well-known for.”
Liipfert Lam, added: “It’s really exciting to be part of AnalogFolk’s growth, both globally and here in Asia. It has a diverse, international team of strategic thinkers hungry to help brands apply digital-driven thinking not only to their communications but to drive value to other areas of their business, and I’m honoured to be a part of that.”