AnalogFolk Appoints Reeha Alder-Shah as Managing Partner

The independent digital agency, Analogfolk, has hired Reeha Alder-Shah as Managing Partner of the London office. Reeha, formally Managing Partner at Dare, will report into Ete Davies, Managing Director. The appointment is effective immediately.

Reeha joins to build out the strong client platform and agency capabilities following a period of tremendous growth for the agency. AnalogFolk has seen rapid growth following recent new business successes for BT as lead content and engagement partner, Booking.com, Nike Europe and further wins yet to be announced.

Reeha will be responsible for the growing Client Service team, across organic business development and overarching client growth strategies, bringing a deep-rooted understanding of client business and driving excellence in creativity through innovation.

She joins the agency from Dare London where, as board level Managing Partner, she led the agency’s client teams to develop solutions across digital comms, UX, design, platform and service design for clients including Experian, Unilever and Barclays. Prior to that she worked as a Senior Marketer across the Financial Services sector including Barclays and ThinkSmart.

Ete Davies, Managing Director AnalogFolk London said “We're very pleased and excited to welcome Reeha to our leadership team. Not only is she a great cultural fit, her experience both agency side at Dare and client side at Barclays, combined with her unique set of skills, brings a sense of completeness to AF's current offering and an incredible platform towards our future ambitions."

Reeha Alder-Shah added “I am delighted to be joining AnalogFolk. Their passion around digitally connected experiences and their deep innovative culture are an exciting platform to build deeper partnerships, growth and effectiveness.”

AnalogFolk was announced this week as new entry at #12 in the The Sunday Times HSBC International Track 200 . The tables, published in The Sunday Times, rank Britain’s private companies with the fastest-growing international growth.