An Apology, From Snickers
Phase two, which is running this week, includes print, digital video and social, and is a series of apologies to everyone who was offended by the original ad’s choice of words, blaming their irritability on hunger. You can see the online video here:
The work was created by BBDO New York, and includes SNICKERS Hunger Bars – packaging that reflects the different symptoms of hunger.For the past seven years, Snickers has delivered fun and unexpected executions within the “You’re Not You When You’re Hungry” platform.
Category: Food , Sweet