AMV BBDO and Siegel+Gale Win Competitive Pitch for Auckland Castle

Auckland Castle Trust today appointed AMV BBDO and Siegel+Gale to develop the brand identity and communications for Auckland Castle, one of Northern England’s most important historic buildings.

Lynda Sale, Director of Strategy & Marketing at Auckland Castle, said, “We were looking for a special blend of skills for this unique task. The combination of AMV and Siegel+Gale shone through and we’re delighted to be working with them. We are committed to working with the very best people in their specialist fields right across all aspects of this project, from world class architects to internationally significant gallery and museum partnerships; we believe that we have continued to secure the very best in this appointment.”

Selected after a competitive pitch, the two Omnicom agencies will be working together to breathe new life into the branding and communications for the 900-year old historic home of England’s Prince Bishop and its associated projects.

Part of an ambitious restoration and redevelopment project supported by the Heritage Lottery Fund, Auckland Castle, which currently houses the notable 17th-century paintings by Spanish artist Francisco de Zurbarán, will see a series of breathtaking new buildings and visitor experiences opening from 2017-2019.

The cultural undertaking is set to turn Auckland Castle and Bishop Auckland into a world-class visitor destination with new art galleries, walled garden, a boutique hotel and fine dining restaurant. The initiative will help revive the local economy and create over 100 jobs.