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Alyssa Milano Finds her 'Happy Weight' in Campbell Ewald's New Atkins Campaign

Campbell Ewald, 8 months, 3 weeks ago

Believe Media's Sara Marandi shoots the 'Who's the Boss' star showing off her recent weight loss accomplishments

Alyssa Milano Finds her 'Happy Weight' in Campbell Ewald's New Atkins Campaign

Campbell Ewald has launched a new campaign for Atkins Nutritionals, a leader in low-carb nutrition and weight-management, with actress Alyssa Milano centered on helping consumers find their 'happy weight.' Featuring print and digital ads, as well as three national 30-second TV spots, 'Happy Weight' reveals Alyssa Milano’s success on Atkins in reaching her goal weight, and attempts to shift the weight loss conversation by helping consumers look and feel their best through a realistic and sustainable low-carb lifestyle.

The TV spots of the 'Happy Weight' campaign all show Alyssa Milano in her kitchen, speaking directly to the camera to inform consumers of her own weight struggles (after recently giving birth to a new child) and recent weight loss accomplishment.

Creative Agency

Copywriter: Ron Wachino

Planner: Nushien Fateh

Group Account Director: Jonathan Lange

Group Creative Director: Bernie Hogya, Ron Wachino

Photographer: Sara Marandi

Producer: Matt Joyner

Creative Agency: Campbell Ewald

Account Executive: (Assist) Tamara Chassagne

Project Manager: (Sr) Michael Schlachter

Head of Planning: Marcia Lorente

Account Supervisor: Aneika Fermin

Music and Sound

Audio Post Production: Sonic Union

Sound Mix: Steve Rosen


Edit Company: Union Editorial

Editor: Laura Milstein

Executive Producer: Caryn MacLean

Producer: Susan Motamed

Production Company

Director: Sara Marandi

DOP: David Lanzenberg (Jeanne Vienne, Food DP)

Executive Producer: Jannie McInnes

Line Producer: Marc Benardout

Production Company: Believe Media