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Creative

Altmann + Pacreau Makes Small Sacrifices in New Price Comparison Site Ad

Altmann + Pacreau, Mon, Feb 23, 2015

Henry's Jérôme Langlade shoots a quirky comedy spot for JeChange.fr

Altmann + Pacreau Makes Small Sacrifices in New Price Comparison Site Ad

In today's environment of increasingly difficult economic conditions, the basic purchasing power of the French people has been drastically undermined. As such, the reducuction of expenses and optimisation of a household's budget by any means are as relevant as ever.

It is in this context that serial entrepreneur, Gaël Duval - founder of jechange.fr, proposes to help his customers compare prices and save up to 300 euros a year on their energy, telecommunication and insurance bills.

Wanting to encourage new customers to visit the site, Jechange.fr approached Altmann + Pacreau. The young agency concocted a scenario for tv and web in which a couple attempt to reduce their use of gas, electricity, heating and the internet. The comedy was directed by Jérôme Langlade of Henry De Czar. The director has already distinguished himself with his 'Frolic' spots (Bronze Lion at Cannes) and more recently 'Cuir Center' for BETC.

The campaign will debut on TV and online today (23/02/2015) and will accompany M6's new flagship and quirky comedy: Peplum.


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Client

Advertiser: JeChange.fr

Creative Agency

Creative Agency: Altmann + Pacreau

Copywriter: Simon Ohayon

Art Director: Joachim Lesne

TV Producer: Florence Pottier Sperry

Production Company

Production Company: Henry

Director: Jérôme Langlade

Post Production / VFX

Post Production Company: Digital District

Music

Music Production: Kazoo Studio

Category: Electric , Utilities