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Aldi Takes on John Lewis with Cheeky Christmas Spoof

lbbonline.com, 10 months, 1 week ago

Mark Denton and McCann Manchester head to the moon...

Aldi Takes on John Lewis with Cheeky Christmas Spoof

The gloves are off in the Christmas ads arms race as supermarket chain Aldi takes on John Lewis with a tongue-in-cheek twist on the retailer's Man in the Moon festive ad campaign, created by McCann Manchester and Another Film Company.

While the John Lewis campaign from adam&eveDDB and directed by Somesuch's Kim Gehrig starred a lonely old man, McCann Manchester and director Mark Denton have given their ad a more uplifting end. After comparing the price of telescopes in typical Aldi style, this spot's hero gets a surprise Christmas visitor in the shape of Jean, who seasoned ad watchers may recognise as the gin-loving pensioner from the supermarket's 2011 stable of ads.

Advertiser

Advertiser: ALDI

Creative Agency

Creative Director: Neil Lancaster

Executive Creative Director: Dave Price

Producer: Melissa Bennett

Creative Agency: McCann Manchester

Music and Sound

Sound Design: Parv Thind @ Wave Studios

Post Production / VFX

Post Production House: Jam Films

Production Company

Director: Mark Denton

DOP: Miguel Ragageles

Producer: Sara Cummins

Production Company: Another Film Company

Category: Retail and restaurants , Supermarkets

Genre: Comedy