ALDI Nord Selects McCann Worldgroup as Lead Agency in Germany
After a comprehensive agency screening process, ALDI Nord has selected McCann Worldgroup Germany as its marketing agency of record, with responsibility for all integrated marketing communications and advertising services in Germany. McCann Germany will support ALDI Nord and create a new Düsseldorf-based agency working for the leading discount retailer and focused on its customers’ needs.
“McCann Worldgroup is one of the leading integrated marketing agencies and seamlessly unites successful consumer research, marketing communications and technological innovation. In addition, the agency understands the retail business, which makes it a valuable partner. In the implementation we will - as always - focus on our customers’ needs. We look forward to a great collaboration,” says Kay Rüschoff, Managing Director, Marketing & Communication, at ALDI Nord.
“ALDI Nord and McCann are both built on great histories – more than 100 years ago both companies originated their respective categories and continue to significantly influence them today. We feel honored to support ALDI Nord in its efforts to further strengthen its position,” says Pablo Walker, President of McCann Worldgroup Europe.
“ALDI Nord makes customers its main focus and is highly regarded and appreciated by its customers. We feel proud to be selected as AOR. The company invented the discounter category and we are looking forward to support them in developing new marketing and communication activities across all channels and touchpoints,” says Ruber Iglesias, CEO of McCann Worldgroup Germany.
ALDI Nord and McCann will build a new type of agency, which will not only focus on marketing and communications but also leverage digital channels and emerging technologies. The objective will be to place greater emphasis on today’s customer needs.