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AKQA Teams Up with Elton John and Lady Gaga to Launch Love Bravery

AKQA, 2 months, 2 weeks ago

A fashion collection designed to fight prejudice with words of love

AKQA Teams Up with Elton John and Lady Gaga to Launch Love Bravery

Recently, Elton John and Lady Gaga launched the new international collection of clothing and accessories for Macy’s called Love Bravery. A fashion collection designed to fight prejudice with words of love. 

Lovebravery.com was inspired by this alarming Washington Post article and displays and denounces real-time tweets with offensive and hurtful words. These tweets inspired the Elton John and Lady Gaga Love Bravery video, which encourages people to make the world a kinder and braver place.  

In the video, Elton John argues that "To love someone, even when they’ve been nasty to you, is an act of bravery. It is easier to love someone than to hate. Hate is a waste of energy; love is pure energy." 

Lady Gaga adds that "We have to teach the new generations to love and kind. And use their talent to create a better and braver world. " 

The launch of the Love Bravery site coincided with the premier of Elton John’s first music video in 10 years for his new song “Good Heart,” using the Love Bravery logo on his chest. 

AKQA co-created the site with the company JacktheMaker. The project was also produced by Every.

Category: Clothing/fashion

Genre: Digital