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Creative
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Airbnb Launches 'Double Feature' in UK Cinemas

DCM, 3 months ago

Brand takes its 'Live There' campaign to the big screen in media first

Airbnb Launches 'Double Feature' in UK Cinemas

Airbnb has launched a media first in cinemas this taking its ‘Live There’ campaign to the big screen with the use of a revolutionary technology called 37 degrees.

Created by Finch Australia and developed in collaboration with TBWA\Chiat\Day, Starcom Mediavest Group and Digital Cinema Media (DCM), the work offers a unique viewing experience via bespoke 3D-style glasses allowing two versions of the same ad to be watched simultaneously.

With a central focus on three of Airbnb’s most popular destinations – LA, Paris and Tokyo – the ad, which was shown for a limited time only, offered cinemagoers a fantastic interactive experience inviting them to create their own narrative.

The work aired before all 2D and 3D showings of Independence Day: Resurgence and The Secret Life of Pets at the following UK cinema sites:

  • Cineworld Castleford
  • Cineworld Edinburgh
  • Cineworld Glasgow Renfrew Street
  • Cineworld Milton Keynes
  • Cineworld Sheffield
  • Odeon Gateshead Metro Centre
  • Odeon Liverpool One
  • Odeon Manchester Trafford Centre
  • Vue Birmingham Star City
  • Vue Bristol Cribbs
  • Vue Stratford
  • Vue Westfield

Watch the original 'Live There' commercial here.

Category: Services, toursim , Travel

Genre: Creative technology