Airbnb Launches 'Double Feature' in UK Cinemas

Airbnb has launched a media first in cinemas this taking its ‘Live There’ campaign to the big screen with the use of a revolutionary technology called 37 degrees.

Created by Finch Australia and developed in collaboration with TBWA\Chiat\Day, Starcom Mediavest Group and Digital Cinema Media (DCM), the work offers a unique viewing experience via bespoke 3D-style glasses allowing two versions of the same ad to be watched simultaneously.

With a central focus on three of Airbnb’s most popular destinations – LA, Paris and Tokyo – the ad, which was shown for a limited time only, offered cinemagoers a fantastic interactive experience inviting them to create their own narrative.

The work aired before all 2D and 3D showings of Independence Day: Resurgence and The Secret Life of Pets at the following UK cinema sites:

• Cineworld Castleford
• Cineworld Edinburgh
• Cineworld Glasgow Renfrew Street
• Cineworld Milton Keynes
• Cineworld Sheffield
• Odeon Gateshead Metro Centre
• Odeon Liverpool One
• Odeon Manchester Trafford Centre
• Vue Birmingham Star City
• Vue Bristol Cribbs
• Vue Stratford
• Vue Westfield

Watch the original 'Live There' commercial here.