Airbnb Launches 'Double Feature' in UK Cinemas
Airbnb has launched a media first in cinemas this taking its ‘Live There’ campaign to the big screen with the use of a revolutionary technology called 37 degrees.
Created by Finch Australia and developed in collaboration with TBWA\Chiat\Day, Starcom Mediavest Group and Digital Cinema Media (DCM), the work offers a unique viewing experience via bespoke 3D-style glasses allowing two versions of the same ad to be watched simultaneously.
With a central focus on three of Airbnb’s most popular destinations – LA, Paris and Tokyo – the ad, which was shown for a limited time only, offered cinemagoers a fantastic interactive experience inviting them to create their own narrative.
The work aired before all 2D and 3D showings of Independence Day: Resurgence and The Secret Life of Pets at the following UK cinema sites:
- Cineworld Castleford
- Cineworld Edinburgh
- Cineworld Glasgow Renfrew Street
- Cineworld Milton Keynes
- Cineworld Sheffield
- Odeon Gateshead Metro Centre
- Odeon Liverpool One
- Odeon Manchester Trafford Centre
- Vue Birmingham Star City
- Vue Bristol Cribbs
- Vue Stratford
- Vue Westfield
Watch the original 'Live There' commercial here.
Category: Services, toursim , Travel
Genre: Creative technology