AIRBAG Presented With LIA of the Year Statues at Inaugural LIA Chinese Creativity Award show
The inaugural LIA Chinese Creativity Award show
was held at 8 on The Bund in Shanghai. In addition to the Chinese
Creativity winners, a number of LIA global winners were in attendance.
AIRBAG
partners Travis Hogg and Adrian Bosich joined the celebrations in
Shanghai, where they were presented with the black Grand LIA for Global
Production Company of the Year, as well as a coveted blue LIA statue for
Regional Production Company of the Year (Australia and New Zealand) by
Barbara Levy, LIA president.
Says
Bosich: "We are beyond delighted to receive these awards, recognising
AIRBAG's work across Meet Graham (Clemenger BBDO Melbourne) and Made
Possible by Melbourne (McCann Melbourne). We are just as passionate
about these newer forms of communication as we are about film, and are
thrilled that our two most successful campaigns of 2017 live in the
worlds of outdoor, experiential and technology. It's one of the things I
love most about LIA - their recognition of production company craft
beyond just traditional film categories. It's an award show that
perfectly reflects modern-day production."Says Levy: "LIA has recognized that production companies globally are no longer just about creating TV/Cinema commercials. They have branched into the innovation and technology space and should be recognized for their achievements. Several years ago LIA introduced their "Of The Year" awards and from its inception LIA calculated points for production companies across all their competitions."
AIRBAG was also awarded two Gold LIAs, one Silver and attained three finalists.
• Gold - Digital - UX - User Experience for Transport Accident Commission Victoria titled "Meet Graham"
• Gold - The NEW - Experiential for Transport Accident Commission Victoria titled "Meet Graham"
• Silver - Branded Entertainment - Augmented Reality for Transport Accident Commission Victoria titled "Meet Graham"
• Finalist - Branded Entertainment - Experiential/Live Events for Transport Accident Commission Victoria titled "Meet Graham"
• Finalist - Design - Experiential Design for University of Melbourne titled "Made Possible By Melbourne"
• Finalist - Non-Traditional - Experiential for University of Melbourne titled "Made Possible By Melbourne"
