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Air Canada Honours Veteran Golfer in Invictus Games Campaign

25/09/2017
Production Company
Toronto, Canada
172
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Tom Martineau is competing in the Invictus Games in Toronto
To coincide with their sponsorship of the Invictus Games, Air Canada's latest campaign film focuses on the determination of veteran Tom Martineau as he trains to compete in the Games.

The Invictus Games is an interantional Paralympic-style event in which wounded injured or sick armed services personnel compete in sports.

Tom Martineau was shot by a sniper while serving as a warrant officer for the Canadian Army in Bosnia in 1994. 

The film, created by FCB and directed by Kevin Foley of Steam Films, shows how empowering the Games can be. Having spent seven years in a wheelchair he now competes for his country in golf. 

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