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ahm Health Insurance targets 'Boring Bodies' in newly launched campaign via DDB Melbourne

DDB Melbourne, 6 months, 4 weeks ago

Launching this week, the 'Boring Bodies' campaign stars Greg, a man with a ridiculously boring body.

ahm Health Insurance targets 'Boring Bodies' in newly launched campaign via DDB Melbourne

Not everyone needs full health cover. In fact, some people's bodies are so boring they barely need any at all. That is the insight behind DDB Melbourne's latest work for ahm Health Insurance.

Launching this week, the 'Boring Bodies' campaign stars Greg, a man with a ridiculously boring body. When Greg's girlfriend dumps him for someone more injury prone, she offers up ahm's low-priced health cover as the silver lining.

WATCH THE SPOT

Boring Bodies Outdoor - symptoms.jpgBesides the TVC, the campaign also includes online display, direct mail and digital outdoor executions, each explaining the symptoms of a boring body.

Says Chris Carroll, general manager ahm: "Our new hospital cover products are specifically made for those who just want simple and affordable cover. Hopefully Greg and his massively boring body is the perfect way to pitch it."

Says Simon Bagnasco, ECD, DDB Melbourne: "I used to look in the mirror and hate the boring body staring back at me. Now, thanks to ahm's cost effective health cover, I've learned this dull vessel is nothing to be ashamed of."

This latest work follows on from the success of DDB Melbourne's 'Couch' and 'Matrix' spots, which have helped ahm become the fastest growing health insurer in Australia.

ahm
Chris Carroll, General Manager
Peita Golden, Head of Marketing & Communications
Amanda Romeo, Marketing Manager

DDB Melbourne
Chief Creative Officer: Darren Spiller
Executive Creative Director: Simon Bagnasco
Creative Director: Robbie Brammall
Creative Director: Glen Dickson
Copywriter: Chris Hanrahan
Art Director: Chris Andrews
Head of Onscreen: Simon Thomas
Planner: Rob Martyn-Wilde
Managing Director: Dion Appel
Managing Partner: Sarah Bailey
Senior Business Director: Julia Sheehan
Business Director: Luke Osborn
Business Manager: Sophie Dimopoulos

Production
Production Company: Finch Company
Executive Producer: Corey Esse
Producer: Kate Menzies
Director: Benji Weinstein
DOP: Hugh Miller
Casting: Casting Sugar & Fountainhead Casting
 
Post
Editor: Dave Whittaker, The Editors
Grade: Martin Greer
Online: Nicky Liddell
The Editors Producer: Daniel Fry
Sound Design: Colin Simkins, Gusto Music
Gusto Producer: Sean Calleja