Agent Elson Welcomes Image Partnership to Their Roster

Agent Elson adds fashion powerhouse Image Partnership to their roster.

The recently announced merger of stills production company 10-4 with sister film agency Image Partnership, means Image Partnership is now a truly integrated film and stills production company providing art buying, talent representation and global production. Offices are in both London and NYC and talent is based in Paris, London, New York and Los Angeles.

Gawain Rainey from the Image Partnership said: 

“This is a pivotal time to be joining forces with Image Partnership. 10-4’s inimitable success in stills fashion production has established them amongst the greats of that genre.

"Image Partnership already enjoy a strong foothold in the film world. The merger, indefatigable talent, huge array of work and Elena’s recent accolade for Best Italian Fashion Film at the Milan Fashion Film Festival there could not be a more thrilling time to be joining the company.”

With the new merger under its belt, Image Partnership is now packing a powerful punch.

“I’m super proud to have so much talent and such an experienced team working together as one,” says Gawain. “I am delighted we are now truly able to provide a fully integrated service to our clients.

"We have partnered with Agent Elson to further expand our reach within the advertising world, a sector we are passionate about working in.”

Image Partnership is the moving imagery and talent agency founded in 2012 by Rainey with partner Kate McCreery and Executive Producer Allegra Amati. The agency has been creating extraordinary, award-winning fashion film content for the likes of Chloe, Fendi, Gucci, Missoni, Mulberry, Net a Porter and Stella McCartney. With a fantastic roster of Directors and DoPs, among them Elena Petitti de Roreto, Justin Anderson, Casey Brooks, Clara Cullen, Errol Rainey, Yorick Le Saux and Jack Webb,

The merger marks the culmination of almost two decades delivering impeccable production services to the fashion industry. Since it formed in 2001, 10-4 has consistently worked with the likes of Nick Knight, Venetia Scott, Annie Leibowitz, Mario Sorrenti, Mario Testino, Boo George, Mert and Marcus and helped deliver some of the most iconic stills shoots in fashion history. 10-4 has re-consistently worked for magazines including America Vogue, British Vogue, Dazed, Harper’s Bazaar, Visionaire, Vogue Paris, W Magazine, plus advertising for fashion houses including Burberry, Gucci, Donna Karen, Dunhill, Etro, Missoni, Orlebar Brown, Valentino and Versace.

Long-term industry friends and collaborators are greeting the merger news with enthusiasm and support. “Gawain and his team always have it all covered and the day always goes without a hitch,” comments fashion legend Kate Moss.

According to beauty queen Charlotte Tilbury, Gawain is “the most magical producer.”

She adds:

“He is exceptional, charming, dynamic and brilliant. I have worked with him for 20 years with so many different photographers directors, and talent, and there is no one like him and his wonderful team for production. When you know it’s him, you know your project is in the BEST hands, and you are going to have an amazing day. Not only is he a phenomenal producer, when it comes to attention to detail and seamless organisation, he also intrinsically understands people’s creative visions and brings them to life. He is a production genius.”