Agency Albion Promotes Adam Lawrenson to ECD

Albion, the creative business partner, has today announced it has promoted Adam Lawrenson to Executive Creative Director (ECD).

Lawrenson, who has won numerous awards in his career, including a BAFTA, Emmy and Webby for his work on Channel 4’s multi-platform history event, ‘D-Day: As It Happens’, joined the agency last September.

As Executive Creative Director, Lawrenson joins the Albion Executive team and will lead and oversee all of Albion’s creative work. He recently played a crucial role in securing Albion’s most recent client win, Thomas Cook, for which they will develop a pan-European advertising and product innovation campaign. He has also worked closely on Albion's work for Unibet with their most recent Frozen Moments campaign, and leads creatively on Compare the Market.

Jason Goodman, founder and CEO of Albion, said: “Adam joined our team last year from Digit and since then we have seen fantastic work coming from the team as we work at the intersection of business, design and technology. He has a rare mix of product and communications craft skills and has the sort of curious personality who can genuinely partner with our clients and shape the future creative direction of our business.”

Adam Lawrenson, newly promoted ECD, added: “My vision for Albion creatively exists in the space between product innovation and brand communication. If we are to truly invent and reinvent businesses we need to be able to span this divide. This is an exciting creative challenge that Albion – with its unique heritage and talent – is more than up to. I’m delighted to now be shaping this as ECD.”

Lawrenson’s appointment comes alongside Paul Jakimciw's promotion to Group Managing Director. Paul also joins the Executive team..