As Ogilvy continues its process of transformation, Ogilvy Beijing has announced that Adrian Zhu, Executive Creative Director of Raynet Ogilvy, has been promoted to Group Executive Creative Director (GECD) of Ogilvy Beijing. His appointment will serve to further strengthen Ogilvy’s leadership and he is the type of modern marketer that we are seeking as part of Ogilvy’s Next Chapter strategy.
As one of the first local creative talents hired by a 4A agency in China, with 25-year of experience in the communications industry, Adrian joined Ogilvy in 1994 as a senior copywriter. His abundant knowledge and in-depth understanding of both communication and creative work has helped him build a strong record working with iconic international and local brands, giving him a unique perspective to understand the Chinese market. Adrian’s track record also includes work in China outbound and a massively successful national image campaign for the Chinese government.
Adrian has worked with a wide range of clients, including IBM, Microsoft, Mercedes-Benz, BMW, Audi, Volkswagen, FAW-Volkswagen, FAW Group, AT&T, McDonald’s, KFC, President Food, Master Kong, China Mobile, China Unicom, Martell, Kimberly-Clark, SmithKline Beecham, Maxwell House, Dabao, Jinghua Tea, SanYuan, Yili, etc., winning honors and recognition from Media, AdFest and the China 4A Golden Seal Awards. He has won a strong reputation among clients as a reliable partner dedicated to marketing that gets results.
“Adrian is a locally cultivated creative talent and has a vast understanding of the China market, which is exactly what we need in Beijing,” said Graham Fink, Chief Creative Officer, Ogilvy China. I believe he will infuse Ogilvy’s ‘Big Ideal’ with more insightful creativity. I very much look forward to working with him.”
“As Ogilvy continues its transformation, we are tearing down walls that separate businesses,” said Selina Teng, President of Ogilvy Beijing. “In our all-new integrated and client-centric structure, we need creative leaders with a deep understanding of their own field, and have the ability to bring resources and teams together. Taking on this new role, Adrian will work with Graham Fink, as well as the other two Executive Creative Directors in Beijing, Sean Shi and Andrew Low, to form the Creative Council, providing strong creative leadership to best support clients’ shifting communications demands.”
“Over the past several years, China’s communications industry has experienced incredible changes. As an industry leader, Ogilvy too is today facing both unprecedented challenges and opportunities. Retaining our position as the most influential communications group is a goal worth fighting for.” Adrian Zhu commented. “It’s very exciting for me to have the chance to serve as Group Executive Creative Director, where I can work with different creative teams at Ogilvy in this dynamic market. With the ‘One Ogilvy’ structure underway, I will do the best I can to deliver Ogilvy’s brand communication promises with the best creative, for each and every of our clients.”